Project Management Case Study: Rebranding Project for OncoLog

As a project manager for OncoLog's rebranding, I coordinated efforts to refresh the company's visual identity and messaging. I worked closely with the client and design team to develop new branding elements, ensuring they reflected the company's mission in oncology diagnostics. I managed timelines, oversaw the creation of updated marketing materials, and facilitated smooth collaboration to ensure consistency across all platforms. The rebranding was completed on time, with complete client’s satisfaction.

Brand ID

I managed the development of OncoLog’s updated Brand ID, overseeing the creation of a modern logo, color palette, and visual style.

Company Brochure

I oversaw the development of a presentation folder with a pocket, along with a company product brochure. I worked with the design team to ensure the materials were visually cohesive and aligned with the new brand identity. I managed content creation, revisions, and approvals to ensure the final materials effectively communicated OncoLog's offerings and values.

Brochure Inserts

I also managed the creation of five brochure inserts, each highlighting one of OncoLog's offerings, ensuring they were consistent with the overall brand identity and clearly communicated the product details.

OncoLog website

I managed the development of an extensive website for OncoLog, featuring the company's three main offerings, a blog, and news sections. I also helped systematize a large amount of product information and offerings, ensuring the site was user-friendly, informative, and aligned with the new brand identity.

Tradeshow Booth

I oversaw the development of a trade show booth for OncoLog, coordinating with designers and vendors to create a visually engaging and brand-consistent display that effectively showcased the company's offerings and attracted attendees.

Key Achievements

  • Enhanced brand recognition: The updated brand identity, including a modern logo and cohesive visual style, strengthened OncoInc's presence in the market.

  • Improved communication: The new brochures, inserts, and presentation folder clearly conveyed OncoInc's offerings, making it easier for clients to understand and engage with the company’s services.

  • Increased visibility at industry events: The trade show booth helped attract attention, driving higher engagement with potential clients and partners.

  • Optimized digital presence: The comprehensive website showcased the company's main offerings and organized product information, making it easier for users to navigate and access key details.

  • Streamlined product messaging: Consistent branding and well-organized content across all materials provided clarity, improving client interactions and supporting sales efforts.