PROFILE

With over 15 years of experience in graphic design and project management, I have led creative projects across various sectors, including work in film and TV. As a graphic designer, I contributed to Dr. Death – Season 2 (NBC Universal), Before – Season 1 (Paramount for Apple TV+), and You – Season 5 (Warner Bros for Netflix).

At East House Creative Inc., I managed high-profile accounts such as GE Healthcare and McGraw Hill, overseeing both the creative direction and project execution to deliver outstanding design solutions. My role required a balance between hands-on design work and ensuring projects met deadlines and client expectations.

Entrepreneurship has also been a significant aspect of my career. I co-founded a women’s apparel company, handling everything from design to production and sales. Later, I launched a natural cosmetics brand, overseeing product development, e-commerce, and marketing. These ventures have refined my skills in design strategy, digital branding, and delivering creative solutions that resonate with audiences.

I am currently seeking a position that leverages my graphic design expertise and creative leadership, allowing me to contribute visually impactful work while managing the design process from start to finish.

FILM & TELEVISION – IATSE LOCAL 829 | 2022 - present

Assistant Art Director (Graphics Department)


Dr. Death - Season 2 (NBC Universal)
Before - Season 1 (Paramounth for Apple TV+)
You - Season 5 (Warner Bros for Netflix)

As an Assistant Art Director in film productions, I played a key role in supporting the Art Director with the visual aspects of the production. My responsibilities spanned from design for set decoration and props to coordinating project timelines and vendors. I worked closely with various teams to ensure that all design elements were cohesive and effectively supported the creative vision, while also managing material sourcing to stay within budget.

  • Design Support: Helped develop and apply design ideas to meet the Production Designer’s vision.

  • Project Management: Handled scheduling and budgeting for the art department.

  • Team Coordination: Worked with different teams to make sure design elements were consistent and integrated well on set.

  • Material Sourcing: Managed the purchase and use of materials needed for film sets and props, staying within budget.

EAST HOUSE CREATIVE INC. | 2007 - 2021

Partner | Graphic Designer | Account Manager

I began my career at East House Creative as a Project Manager/Graphic Designer, primarily focusing on creating impactful marketing materials for clients such as Team Law, Vista Electrical, PBL, PIC, and the National Kidney Foundation. My primary responsibility was to develop and execute visually compelling designs, while maintaining direct and effective communication with clients to ensure projects aligned both artistically and strategically.

As I advanced in my career, I took on increasingly complex and high-profile design projects for major clients like GE Healthcare Life Sciences Division, McGraw Hill, BioReference Laboratories, Aviation Week, Gene Dx, GenPath, Nipro, and more. My role expanded to include broader creative leadership, focusing on driving the creative direction and producing innovative designs that met evolving client demands.

My involvement in project management tasks, such as direct client communications and managing timelines, supported my primary focus on enhancing our creative output. Additionally, I was responsible for hiring talent and project managers, further strengthening our team's capabilities. I actively participated in strategic planning and client presentations, using these opportunities to showcase our creative concepts and build strong, productive relationships with our clients.

  • Design and Content Development: Contributed to the design of marketing materials and presentation designs. Enhanced client content through strategic development and competitor analysis, ensuring clarity and impact.

  • Team and Creative Leadership: Helped develop creative briefs and managed the account and creative team to uphold creative standards and maintain project timelines. Actively engaged in client presentations, communicating campaign strategies and gathering feedback.

  • Account and Project Management: Directed client communications, nurtured key relationships, and managed financial tracking, ensuring projects were delivered on time, within budget, and to client satisfaction. Oversaw planning and execution of marketing strategies to align with client objectives and agency capabilities.

NATIONAL KIDNEY FOUNDATION | 2001 - 2007

Graphic Designer / Production Artist / Project Manager

As a Graphic Designer/Production Artist in our in-house design department, I created newsletters, brochures, annual reports, and direct mail pieces for internal clients. My responsibilities included overseeing design and production processes to ensure adherence to specifications, managing pre-press operations, and coordinating with print vendors to guarantee high-quality outputs for organizational needs.

  • Design and Production: Designed marketing materials to meet the specific needs of internal clients, from concept through to pre-press and production.

  • Project Management: Coordinated projects efficiently, ensuring timely delivery and client satisfaction within the organization.

WALTER KARL / InfoUSA | 1998 - 2000

Marketing department assistant

In my role at Walter Karl InfoUSA, I supported the marketing team by assisting with designing data sheets, direct mail promotions and magazine ads. I also provided support to the in-house creative team, with digital file management and communicating with print vendors.

ENTREPRENEURIAL EXPERIENCE:

INDIGEN COSMETICS INC. | 2021 - present

In 2021, alongside my role at East House, I founded Indigen Cosmetics Inc., a natural cosmetics company. This venture gave me valuable client-side experience in product development, e-commerce, and digital marketing. Leading the development of formulas, branding, website, and marketing materials, I gained a comprehensive understanding of business management from the client's perspective, further enhancing my ability to manage successful projects.

  • Product & Brand Development: Led the creation of product formulas with natural ingredients and sustainable plastic-free packaging; developed a brand that effectively communicates the company’s vision.

  • E-commerce & Digital Marketing: Managed sales through online channels including the company’s website, Amazon and other platforms. Ran advertising campaigns and worked with influencers to drive brand awareness.

  • Project Management: Oversaw all aspects of the business, ensuring cohesive brand strategy, customer engagement, and operational efficiency.

ELFIO, SOFIA BULGARIA | 1993 - 1996

Partner in women's apparel design and production company

Earlier in my carrier, before moving to the USA, I was a partner in a women's apparel business. I contributed to design, managed production, as well as maintained relationships with store owners to secure consignment and wholesale agreements. This hands-on role in growing the business gave me valuable experience in product development, sales, and negotiation, which has further strengthened my skills in business management and client relations.

  • Design & Production: Participated in the selection of designs and fabrics for apparel production.

  • Sales & Client Relations: Negotiated consignment and wholesale deals with store owners to expand business reach.

  • Business Development: Contributed to the growth and long-term success of the business.

SOFTWARE

Basecamp, Airtable, Word, Excel, PowerPoint, Keynote, G Suite tools, AI-powered tools.

Advanced Adobe Creative Suite (Photoshop, Illustrator, InDesign)

EDUCATION

College of Pedagogy Saint Ivan Rilski

Dupnica, Bulgaria 1986 - 1990

Graphic Design Classes School of Visual Arts - 2001-2002